The retail chain was only launched in February 1982 and the first store opened with an exclusive coordinated collection of stylish clothes, shoes and accessories for women. Collections for men, children and the home quickly followed. NEXT clothes are styled by its in-house design team to offer great style, quality and value for money with a contemporary fashion edge.
Today NEXT trades from 540 stores in the UK and Eire and almost 200 stores in more than 35 countries overseas. The only significant new territory launched in the past year was China. Sales started slowly but are now exceeding expectations and the Company say that China will shortly become a top ten trading territory.
Online shopping was introduced in 1999 and the entire book became available to shop from on the internet, page by page – another first in home shopping in the UK. NEXT Directory now also serves customers in around 60 countries outside the UK. They expect international online sales to grow by 25% in the year ahead, to around £205m.