Google is the world's largest corporate purchaser of renewable energy and have been working hard for several years to make their extensive data centres as efficient as possible. Whilst global demand for cloud computing has rocketed in recent years, this efficiency drive has resulted in no additional energy usage. Their data centres account for around 1% of global electricity use and all of this is from renewables. They claim to deliver seven times more computing power compared to just 5 years previously but with the same level of energy.
|3 Yr Comparison v FTSE All Share Index|
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Of course I already hold Google and Microsoft in my Polar Cap. Technology trust. Together they make up 17% of the trusts portfolio but as the trust only accounts for around 3% of my portfolio I wanted to increase my exposure with these individual shares.